HOW TO REDUCE VIDEO AD SKIPS WITH PERFORMANCE MARKETING SOFTWARE

Server-Side Tracking vs. Pixel Monitoring - Which is Better?A number of shopping companies are turning to server-side monitoring as a way to enhance their information collection processes. While it calls for more technical knowledge than routine GTM and might introduce extra prices, it can lead to higher precision and more trustworthy information

The Role of Landing Pages in Performance Marketing CampaignsA landing page is a webpage focused on one specific action you want visitors to take, such as making a purchase, filling out a contact form, or subscribing to newsletters. They are designed to eliminate distractions and guide visitors toward a single goal, improving user experience and con